Meet the Avocet team

Who are we?

Avocet Materials Group

The Avocet Materials group of companies are a series of customer focused complimentary companies that are in the manufacturing sector. At the heart of our philosophy we understand the needs of manufacturers and work with them to tackle the significant challenges they face. The groups headquarters are based in Cheshire, UK.


Avocet Precision Metals

The flagship of the Avocet Materials Group, the company was established in 1996 by Graham Hall and continues to be owned and operated by major shareholders the Hall family. The family has plenty of heritage in steel, Great Great Grandfather Bill worked the hot mill at John Summers, Great Grandfather Stan launched Zintec for the British Steel Corporation and Grandfather Graham Hall had 20 years experience as a senior manager in stockholding before establishing the group of companies.

Kieren, the fourth generation, is the current CEO and is growing the business still utilising the same mantra as established 25 years ago- right first time. There is iron in the soul of Avocet Steel. Today, Avocet Precision Metals is primarily a sales and distribution business focused on precision semi finished raw materials, made to exact customer specification. The team encompasses skilled engineers, material scientists, quality personnel and of course our signature sales team who work with our clients to understand and meet their needs.

The Avocet Team

What do we do?

Our customers in the manufacturing industry have seen some difficult times in the last 30 years who now more than ever continue to face severe challenges in their markets with price pressures and instability becoming the new norm. We believe in order to provide stability to our customers, close partnership relationships between suppliers and customers is essential.

That’s where we come in. We have allied ourselves with principals and suppliers whose attitude to service, and whose philosophy and quality are in tune with the realities of manufacturing today. We are experts in our mills’ capabilities and can speak with first hand knowledge of what can be achieved.

Our core business is in precision steel strip, precision wire, precision foils, tube and profiles. Manufactured to specification, designed to perform how our customers want it to perform, delivered in the way that is most efficient and cost effective for them. On time, quality products, direct from the manufacturer, right first time.
We are exclusive UK agents for all our partners and they have one thing in common.
They are amongst the worlds best producers of precision metal products.

And where our customers require added value services we go the extra mile. From our workshop in Cheshire, we
can offer:

  • Bespoke stocking solutions
  • Cut to length
  • Polymer- metal bonding
  • Engineering services
  • Testing/compatibility services
  • NPD prototyping services

Get in Touch

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We are proud to have been awarded ISO 9001 certification, an internationally recognised standard that ensures services meet the needs of clients through an effective quality management system. Our decision to work towards ISO 9001 accreditation demonstrates our commitment to providing a high-quality and consistent service to our clients and our ongoing investment in technology, development and processes and procedures.

You can download a copy of our ISO 9001 : 2005 certificate here.
You can download a copy of our ISO 14001 : 2005 certificate here.
You can download a copy of our ISO 45001 : 2018 certificate here.