Chief Strategic Officer
Graham Hall

Director and CSO of Avocet Precision and ABM Graham founded the original business as Avocet Steel Strip ltd in 1996 as a sales agency for cold rolled steel strip and wires. As a small business it was able to compete by offering precision steel products direct from the producer manufactured to specification. Without overheads from
stocking and redistribution its competitive pricing and customer focussed approach ensured its success. It was this business that Kieren joined in 2011 and subsequently transformed into APM and latterly ABM.

Graham says that he takes great pleasure in witnessing the companies evolution in to a manufacturer as ABM whilst still maintaining the original mission of Avocet Steel in APM: to provide the customer with the best quality product at the best price. With 40 years’ experience in steel and metals Graham is delighted to provide advice and wisdom to the team when required. He loves to travel particularly in India and Asia and is fascinated by wildlife. He says that one of his most moving experiences ever was seeing tigers in the wild at Ranthambore in India.